With the heat wave in the summer peak demand for coconut water suddenly rose. However, due to rising prices that coconut water supply is insufficient to meet demand should the agents feel uneasy. M. Shafeek, grated coconut seller near the North Railway Overbridge said: "I had coconut water business for 16 years. Business operation has always peaked during the summer. However, coconut water scarcity are forcing us to increase the price from `25 -` 30 before 02 weeks and after 10 years, the price of coconut water only `5".
Every day, there are about 100 coconut fruit is sold at each store. This output will double in the coming months since the heat became more sultry. Shafeek said: "Business operations coconut water in the rainy season but will weaken demand for coconut water from the nearest hospital remained stable in all seasons. I have 15 regular customers. " Non-Keralites and active interest in this business. I came here with a friend from Keralites. However, my brother and I were also active in the field this business 05 years and we `9.500/thang earn". A new idea veviec coconut water business was Dinesh Baliga and his son Mukunthan Baliga introduced in Pullepady Junction. A drink called "coconut juice" was soon created a craze in the market. Dinesh Baliga said: "We mix cream and sugar mixed with coconut water." "I used to go there regularly because it brings many health benefits and more. We drink 1.5 cups of coconut juice for `35. Customers VR Mallan said: "This drink helps me feel fresh and energetic than other soft drinks." Most of the coconut fruit is purchased from Palakkad. Due to the increasing demand for high quality coconut coconut fruit is insufficient to meet the demand of customers in the summer. Many dealers are forced to import coconut from Tamil Nadu left because rising demand in the market. Then the dealer selling this coconut shell for families to make a fire. There are currently 04 large coconut water agency in the city and all the agents have over 15 years of operation.
Source: APCC - 5/2014
