Find new shape for coconut candy
With the goal of expanding the domestic market, export-oriented and build a new image for specialty coconut candy, construction projects developed brand strategy for Ben Tre coconut candy was VietnamMarcom and Economics University City .HCM deployment. The project, called Cocofun.
Coconut candy making is a craft and traditional culture imbued with the West River area, namely Ben Tre. Not only large domestic market, manufacturing enterprises in Vietnam coconut candy also exported to many countries in Asia, Europe and America.
According to the evaluation, although in China and Thailand but also coconut candy production process and processing techniques can not in Vietnam, and different flavors of candy Vietnam should still be preferred.
Project Cocofun posed problems: "The market research survey showed that the majority of coconut candy is sold on the domestic market are produced according to traditional methods. The businesses in this area there is no better investment on the image or have a clear brand strategy for this unique product line. However, characterized by a low-priced product, the target audience is children age students, students ... so to expand the market, must be added all sorts of designs and types of candy to better fit with a variety of objects and different ages. "
Coco English abbreviation is "coconut". "Fun" means joy. Logo Cocofun expressed in simple strokes mischievous, simulation childish handwriting. Slogan for the "Medium fat just tough to chew with the same smile," is composed of the rhymes from all southern folk rhymes, it's just fun to create associations that simultaneously convey the values of reason, emotional brand.
However coconut candy with a relatively cheap price, so the design of system identification and promotion in addition to adhere to the brand strategy must also ensure simple rules, save, but impressive and flexible activities, may illustrate the advantage of the design candy box, when stacked up together or alternately can create the innovative sales space, just nice cost savings ...
Candy Box is designed to catch the eye candy coconut can become gifts for the holidays ... the members of the project Cocofun believe the analysis and objectives of the project can help craft coconut candy transmission System can find a new direction in conquering the market and consumers at home and abroad.
