Beverage market in the Gulf region are flooded with several brands of juice, fizzy drinks and colas. Currently, coconut water is considered one of the natural beverage and nutrition in the world and is widely consumed in the market. 
This poses a challenge for traders looking for coconut water drinks from Salalah natural and elsewhere. Sources from Vitacoco Company based in the United States, said the company will very soon penetrate the UAE market with products of natural coconut water and plans to expand operations to other Asian countries.
Business Development Manager Senior Joe Benn of London Corporation, said: "We will launch the product on the market coconut water for 02 months UAE. Coconut water of our company not only made from 100% natural, fat free, low in calories but are packed according to technology from Brazil. The product of our company will be more competitive with the existing products of coconut water on the market. "
He said there are about 50 coconut water brand in America. A box of 300 ml coconut water will be sold at market prices 8Dh UAE. Vita Coco Coconut water contamination, artificial color or flavor. Joe Benn said: "We are in search of coconuts from Brazil and plans to extract natural coconut water from other Asian countries because coconuts are grown in this area. Currently, we are not operating in India but we want to expand in this market. Coconut is grown in many Asian countries such as Sri Lanka, the Philippines, Malaysia, etc. ... and out of coconut water products our company are sold in some regions of the country. "
Source: APCC - 6/2014
