The market research survey showed that the majority of Sweets Coconut products sold on the market in the country is produced according to traditional methods. The businesses in this area there is no better investment of images, dialogue or clear brand strategy for this unique product line. With the goal of expanding the domestic market, export-oriented and build a new image for a famous specialty of Dong Khoi hometown.
Due to a low priced product, target audience is children, age pupils and students. scalable product line in the future as candy flavored Coconut Banana, Durian, Jackfruit flavor, Mang Cau ...
Ben Tre coconut candy aroma, fatty, sweet, fleshy, clean with new models, but also the desire to bring joy, their smiles and giving back to others while enjoying
However Coconut Candy with a relatively cheap price, so the design of identity systems and marketing in addition to stick to the brand strategy must ensure the following principles: simplicity, thrift, but impressive and flexible, can be illustrated from the utilization candy box design (illustration) ̣, when stacked on each other or alternately can create the exhibit space sales creativity, both just beautiful cost savings ...
